- \n
- A project management tool makes content production more consistent and efficient by standardizing the process, offering a single source of truth, and enhancing visibility, resource management, and team collaboration.<\/li>\n\n\n\n
- Atlassian\u2019s content management template offers a pre-configured Jira setup tailored to the content lifecycle \u2013 a good point to get started with the basics.<\/li>\n\n\n\n
- Smart Checklist for Jira<\/a> by TitanApps extends Jira\u2019s capabilities to provide granular quality checks with little administrative overhead. <\/li>\n<\/ul>\n\n\n\n
What is Content Management?<\/h2>\n\n\n\n
\n \n![\"\"](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2024\/08\/note.png\")
Definition<\/span>\n <\/div>\n \nContent management is the comprehensive process of planning, creating, storing, publishing, updating, and archiving digital content across its lifecycle. It covers text, visuals, video, and audio. Content professionals rely on editorial calendars, style guides, project management tools, and content management systems (CMS) to publish consistent, up-to-date content on schedule.<\/p>\n <\/div>\n <\/section>\n\n\n\n
Why Do Content Teams Need a Project Management Tool?<\/h2>\n\n\n\n
A project management tool helps content teams keep the content creation process efficient, consistent, and transparent.<\/p>\n\n\n\n
![\"Infographic](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/Content-Management-Template-2x-2-737x1024.png\")
<\/figure>\n\n\n\nWhat is Content Management in Jira?<\/h2>\n\n\n\n
Content management in Jira is planning, tracking, and executing the content production lifecycle using Jira as a project management tool. It serves to house content tasks as work items, define their owners, and coordinate their progress through the pipeline on a Jira board. Customizable workflows with gated transitions help to ensure alignment with the content standards. <\/p>\n\n\n\n
Content Management in Jira 101: Setting Up the Basics<\/h2>\n\n\n\n
Jira was initially designed for software developers, and it still features Scrum boards and sprints. However, this tool evolved beyond the engineering needs. In particular, Atlassian offers several workspace configuration sets, called templates, for marketing teams. Using the right template makes the initial setup easier by providing the groundwork \u2013 you have statuses, work item types, workflow, and other features tailored to your role.<\/p>\n\n\n\n
One of them is the content management template<\/a> designed to accommodate the content creation lifecycle. Here is how to use it.<\/p>\n\n\n\n
Step 1: Install Content Management Template<\/h3>\n\n\n\n
The installation process is quite straightforward:<\/p>\n\n\n\n
1. Go to the content management template page<\/a> and click Use template or Get it free.<\/p>\n\n\n\n
![\"Atlassian's](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-36-1024x554.png\")
<\/figure>\n\n\n\n2. Select your site \u2013 a specific Atlassian environment (e.g., yourcompany.atlassian.net) that hosts Jira products, apps, and user accounts \u2013 and click \u201cCreate page\u201d<\/p>\n\n\n\n
- \n
- <\/li>\n<\/ol>\n\n\n\n
![\"Atlassian](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-35-1024x803.png\")
<\/figure>\n\n\n\n3. Specify the name of your new Space and choose whether it is company-managed or team-managed. If you need granular setup and have a Jira admin to manage it in line with your organization guidelines, choose company-managed. If basic configuration is enough and you want to configure and maintain the space yourself, choose team-managed. You can find more details in our article on Jira Setup<\/a>.<\/p>\n\n\n\n
- \n
- <\/li>\n<\/ol>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-33-655x1024.png\")
<\/figure>\n\n\n\n4. Click Create project and add your team members to this space.<\/p>\n\n\n\n
- \n
- <\/li>\n<\/ol>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-34-1024x556.png\")
<\/figure>\n\n\n\nNow you are ready to start working with your content management template. <\/p>\n\n\n\n
Step 2: Look Around and Customize<\/h3>\n\n\n\n
Examine what Atlassian\u2019s content management template for Jira has to offer:<\/p>\n\n\n\n
- \n
- To Do, Draft, In Review,<\/strong> Approved<\/strong>, and Published<\/strong> work statuses. If that list doesn\u2019t quite fit, you can change it by updating your workflow. Learn how to do it in Create and manage workflow schemes.<\/a> <\/li>\n\n\n\n
- A single Asset<\/strong> work item type. Work items (previously known as issue types) are pieces of work in Jira. In the standard configuration, you\u2019d get an Epic-Bug\/Task\/Story-Subtask hierarchy, which may be excessive for content tasks. Still, if you find one work item type too restrictive, add more in Space settings – Work items – Types – Actions – Edit work types.<\/li>\n\n\n\n
- Fields specific to content creation like Content type<\/strong> and Publication date. <\/strong>If you need more, check out Jira\u2019s custom fields.<\/a><\/li>\n\n\n\n
- Content management workflow <\/strong>that forces the work item to follow a pre-defined path. <\/li>\n<\/ul>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-48-1024x526.png\")
<\/figure>\n\n\n\nFor instance, the task can\u2019t go from Draft to Approved without passing In Review first.<\/p>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-39-1024x477.png\")
<\/figure>\n\n\n\nLearn more about Jira workflows and how to configure them in our article on How to Manage Workflow in Jira<\/a>.<\/p>\n\n\n\n
- \n
- Forms<\/strong> for recurring work requests, including Content request, Design request, Social media request. They allow you to formalize the creation of briefs for content tasks. Thus, all essential details are collected and stored directly in the project management tool where work happens. <\/li>\n<\/ul>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-49-1024x609.png\")
<\/figure>\n\n\n\n- \n
- Confluence integration.<\/strong> While Jira handles task execution and workflows, Atlassian\u2019s Confluence may serve as the canvas for creative drafting, ideation, and context accumulation.\n
- \n
- Writers can draft on shared Confluence pages, while other team members can read, comment, and edit the copy.<\/li>\n\n\n\n
- Confluence docs can accommodate background information on content strategy and standards such as Tone of Voice and design guidelines.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
On the Docs tab, you can either connect your space to an existing Confluence space or create a new space. It allows you to link documents right to relevant work items. <\/p>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-55-1024x726.png\")
<\/figure>\n\n\n\n- \n
- Various options to visualize your workflow:<\/li>\n\n\n\n
- Kanban Board<\/strong> with your work grouped by status.<\/li>\n<\/ul>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-50-1024x410.png\")
<\/figure>\n\n\n\n- \n
- Calendar<\/strong> to see how your work unfolds over time.<\/li>\n<\/ul>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-51-1024x734.png\")
<\/figure>\n\n\n\n- \n
- List<\/strong> for concise work overview.<\/li>\n<\/ul>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-53-1024x521.png\")
<\/figure>\n\n\n\n- \n
- Timeline<\/strong> for content planning: just drag the bars representing a work item’s start and due dates to change those values.<\/li>\n<\/ul>\n\n\n\n
![\"Jira](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2026\/07\/image-52-1024x414.png\")
<\/figure>\n\n\n\nCheck out this Jira tutorial<\/a> for more information.<\/p>\n\n\n\n
Advanced Jira Content Management: Quality Checklists<\/h2>\n\n\n\n
Atlassian\u2019s pre-configured content management template covers the basics. However, you can further streamline your content management process in Jira by adding a quality-assurance layer and automating it. In this section, we will deal with the why\u2019s and the how\u2019s of this process.<\/p>\n\n\n\n
Why Does the Content Management Template Need Quality Checks?<\/h3>\n\n\n\n
With native Jira, you can restrict transitions between statuses, but you can\u2019t ensure that the specific stage has been completed properly. For example, a blog post task was moved from In Review to Approved. Were all the stakeholders consulted? Were all company-related facts and figures checked? And whose responsibility was it to conduct the check?<\/p>\n\n\n\n
That may not be an issue in a small team where one manager owns the process and knows it inside and out. But as the content volume scales up and the team grows, the need for quality assurance and workflow consistency may become more urgent. Moreover, the quality assurance tasks need distinct owners to be effective.<\/p>\n\n\n\n
How to Add QA Checks to Your Content Management Template in Jira<\/h3>\n\n\n\n
The most straightforward native solution is adding subtasks to account for all details. However, it clutters your space with multiple work items, making it hard to read and manage. <\/p>\n\n\n\n
Another way is to add a checklist to the content work item. You can try Jira\u2019s native action items<\/a>, but they have some caveats. Atlassian Marketplace offers plenty of checklist apps, including Smart Checklist for Jira<\/a> by TitanApps. Aside from just building a checklist inside a work item, it allows you to:<\/p>\n\n\n\n
- \n
- Add due dates and assignees for each item<\/li>\n\n\n\n
- Split long checklists into sections with tags<\/li>\n\n\n\n
- Add details to checklist items<\/li>\n\n\n\n
- Create reusable checklist templates<\/li>\n<\/ul>\n\n\n\n
\n \nAdd checklists to your Jira tasks<\/h3>\n
- View a progress bar<\/li>\n <\/ul> Try it free<\/a>\n <\/div>\n \n
![\"\"](\"https:\/\/titanapps.io\/blog\/wp-content\/uploads\/2025\/10\/Ui-for-promo-banner.svg\")
\n <\/div>\n<\/section>\n\n\n\nGetting Started with Smart Checklists<\/h3>\n\n\n\n
To start using the app, find Smart Checklists for Jira in the marketplace<\/a> and install it<\/a>. Our documentation will guide you through creating your checklist and saving it as a template<\/a>. Thus, you won\u2019t have to recreate it later for new content tasks.<\/p>\n\n\n\n
Content Management QA: Checklist Templates<\/h3>\n\n\n\n
We created several examples that may serve as starting points for your quality checks. To use them:<\/p>\n\n\n\n
- \n
- Copy and edit the markdown text<\/a> to suit how your team works by adding, removing, or amending items. <\/li>\n\n\n\n
- Specify task ownership by assigning items<\/a> or checklist sections to specific users (@user_name)<\/li>\n\n\n\n
- Add due dates<\/a> to items when the workflow requires them.<\/li>\n\n\n\n
- Fill in the X-XX placeholders.<\/li>\n<\/ul>\n\n\n\n
The checklist examples:<\/p>\n\n\n\n
1. Before the drafting starts<\/strong><\/p>\n\n\n\n
- \n
- <\/li>\n<\/ol>\n\n\n\n\n\n<\/div>\n\n
# Pre-drafting checklist @content_manager
\n- The topic aligns with the marketing strategy
\n- The target audience aligns with the company ICPs
\n- The draft due date is specified
\n- The content task due date and the publication date are specified
\n- Knowledge holder identified, or marked as not required
\n## The SEO brief ready @SEO\u00a0
\n- Structure\u00a0
\n- Keywords
\n- Interlinking
\n- Target volume<\/p>\n <\/div>\n<\/div>\n <\/div>\n
- Specify task ownership by assigning items<\/a> or checklist sections to specific users (@user_name)<\/li>\n\n\n\n
- Copy and edit the markdown text<\/a> to suit how your team works by adding, removing, or amending items. <\/li>\n\n\n\n
- View a progress bar<\/li>\n <\/ul> Try it free<\/a>\n <\/div>\n
- Timeline<\/strong> for content planning: just drag the bars representing a work item’s start and due dates to change those values.<\/li>\n<\/ul>\n\n\n\n
- List<\/strong> for concise work overview.<\/li>\n<\/ul>\n\n\n\n
- Calendar<\/strong> to see how your work unfolds over time.<\/li>\n<\/ul>\n\n\n\n
- Confluence integration.<\/strong> While Jira handles task execution and workflows, Atlassian\u2019s Confluence may serve as the canvas for creative drafting, ideation, and context accumulation.\n
- A single Asset<\/strong> work item type. Work items (previously known as issue types) are pieces of work in Jira. In the standard configuration, you\u2019d get an Epic-Bug\/Task\/Story-Subtask hierarchy, which may be excessive for content tasks. Still, if you find one work item type too restrictive, add more in Space settings – Work items – Types – Actions – Edit work types.<\/li>\n\n\n\n
- To Do, Draft, In Review,<\/strong> Approved<\/strong>, and Published<\/strong> work statuses. If that list doesn\u2019t quite fit, you can change it by updating your workflow. Learn how to do it in Create and manage workflow schemes.<\/a> <\/li>\n\n\n\n
- <\/li>\n<\/ol>\n\n\n\n
- <\/li>\n<\/ol>\n\n\n\n
- <\/li>\n<\/ol>\n\n\n\n